adidas Sponsors First Gamer


adidas ninja sponsorship

adidas Originals is far from the first name that comes to mine when thinking of gaming. They have however confirmed they’re partnering with gaming megastar Ninja.

First revealed in an adidas Originals “hack” of Ninja’s Mixer livestream and followed by an announcement on his YouTube channel. The partnership marks the start of the sportswear brand’s commitment to gaming. The aim is to blend the physical and digital worlds to help creators achieve their best.

If it wasn’t clear before today, you can get paid to play games.

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